Strategic Business Leader with 20 years of experience

Joana is an experienced and meticulous Global Finance Leader with 20+ years of expertise operationalizing Strategic Financial Planning & Analysis, Global Taxation and Compliance, Treasury & Cash Management, Corporate Governance & Risk Management, M&A Structures, Digital Transformation and, finally, International Expansion & Market Strategy. She excels at bridging technical expertise with broader organizational objectives, leveraging her proficiency in Leadership & Organizational Development, Sustainability & ESG, and Cross-Cultural Communication & Negotiation. As the CFO at Cerealis Group and being an Executive Committee Board Member, she leads high-performing teams, ensures the profitability of several business units, and cultivates healthy and dynamic organizational cultures.

Previously, working at PwC, Joana improved a wide range of skills essential for navigating complex business environments. She developed strong analytical capabilities by assessing diverse client needs and delivering tailored solutions. Her role required exceptional communication and stakeholder management skills, as she regularly engaged with leadership teams to provide strategic insights on regulatory compliance, audit processes, and risk mitigation. Working with clients across industries and geographies enhanced her ability to adapt quickly, think critically, and manage cross-functional collaboration. This experience also strengthened her problem-solving abilities, enabling her to address challenges with innovative approaches while aligning with evolving regulations and market dynamics.

Through her MBA, she gained diverse insights including Supply Chain Management, Brand Development, Marketing Strategy and after graduating, she plans to leverage her newly acquired expertise to lead transformative strategies and propel business growth.
Joana values companies that emphasize transformational leadership, continuous learning, and operational excellence. She takes pride in her ability to quickly identify inefficiencies and create solutions that drive meaningful improvements in business performance.