Innovative Marketing & E-commerce Director driving revenue from online sales and steering international expansions

David is a Marketing and E-commerce Director with 15+ years of experience steering digital transformations for iconic fashion brands and retail conglomerates. At TIFFOSI, he enhanced net margins by 25% with a customer-centric, value-driven omnichannel marketing strategy. David identified the need for fashion brands to present their customers with e-commerce sights with intuitive & delightful UX before the pandemic and positioned TIFFOSI to thrive when brick-and-mortar retail activity halted.

His instincts would propel his employers to future-proof their businesses, circumvent disruption, and embrace change. He has consistently mentored high-performing teams throughout his career, notably at SONAE - Sport Zone, where he lead a team of five to drive a 12% market share and reduce costs by 15%. Currently pursuing the Digital MBA at Porto Business School, where he is learning how to finance projects while simultaneously applying newly acquired skills as he oversees 20+ marketing & e-commerce personnel day-to-day to drive TIFFOSI’s international commercialization.

Upon completing the MBA, he is eager to dive into his next project as a leader who propels a forward-thinking international employer to embrace innovative marketing and drive e-commerce adoption.